What is email outreach?
Email outreach is the process of contacting others via email. A common goal of content marketing is to promote content, request backlinks, or try to partner/collaborate with influencers.
![Email outreach](http://www.material.digitalvishnu.in/wp-content/uploads/2022/09/Blog-Submission-Sites-List-off-page-SEO-1-1024x555.png)
Does email outreach actually work?
To get your outreach to respond, you need to send the right kind of outreach email.
Specifically, emails that don’t look like spammers, add value to the people you’re actually emailing, and get the results you want.
Sending outreach emails that people want to receive offers several key benefits to your business.
- Email outreach is still one of the best ways to build links. In fact, most link building methods require you to send an outreach email.
- Email outreach helps build relationships with peers. These relationships can lead to partnerships, interviews, guest blogging opportunities, and more.
- Public relations activities can also lead to media coverage. Especially when sending targeted emails to journalists covering your field.
Recommended course of action
Create a list of goals
One of the most important parts of email communication is making sure your email campaigns are sent to the right people.
It sounds like common sense.
However, I am shocked that I have received many emails that are clearly intended for other people.
Outreach emails aimed at others
Learn how to create a list of Email outreach goals.
Setting Goals:
Different goals have different goals to reach. When you’re looking for press coverage, you’ll want to find journalists who cover relevant topics (startups for startups, food industry for chefs, etc.). When you try to create links, you may reach people who have linked to similar sites in the past. Most importantly, before you email hundreds of people, you want to know exactly what you want out of your outreach.
Create a list:
Create a table with the name of each goal, why you’re achieving it, and the URLs of all related pages. For example, you can write down pages you want to link to or recent articles about your industry. You can also add a “Status” column to indicate if you’ve already contacted them and responded (if you’re using an email outreach tool, the status is usually tracked within the tool).
Pro Tip:
Having trouble building your list? Use BuzzSumo to find influencers. (Note I said influencers, not celebrities. Be realistic.)
find email address
Next, collect email addresses and add them to the spreadsheet you created.
Whenever possible, use a specific person’s email address “joe@example.com” instead of “info@example.com” or “webmaster@example.com” to create your contact list. I have several tools that I love for finding emails. They all have a free tier.
Hunter.io: My favorite tool for finding emails. First, because it includes an email confirmation. Second, because you can search your email from your browser.
Voila Norbert: This allows you to select specific people instead of mailing lists in the database for specific domains. Useful when accessing large websites.
Email Format: For large companies, but does not provide an exact email address.
Use a (own) template
When it comes to cold email outreach, people think “template” is a bad word. They think it means spamming “Dear Sir or Madam” to a million people at once (don’t do that). However, using templates properly can save you a lot of time.
If you want to expand your email reach, you should use templates that you can personalize.
To develop your own template:
First, check out some sample email templates for inspiration. But don’t send the exact same email that you find online. Otherwise, your email will look like someone else’s email.
Make it yours now. Add a little humor if you can, but keep it short. Pay special attention to the subject line.
Do everything again so that you have two different versions to split.
Personalize your outreach emails
Personalization is key. That’s the biggest difference between spammers and professionals. In fact, after analyzing millions of outreach emails, we found that personalized emails get 1/3 more response than generic emails.
Personalizing your email body significantly improves response rates
be concise and specific
The people you reach are probably very busy. The more concise and specific your email is, the more likely you are to get a good response.
Let’s get to the point. It drives me crazy when someone sends me a super long email.
super long mail
Use the “inverted pyramid” approach. Put the most important elements at the beginning of your message. And keep it as short as possible after that.
Use email outreach tools
Outreach tools can save you a lot of time. And help you scale. Here are some of my favorites.
PitchBox:
A tool used by most outreach professionals. PitchBox includes a workflow to guide your outreach campaign.
BuzzStream:
He one of the oldest and best email outreach tools. Suitable for sole proprietors and small teams using cold outreach as part of their SEO campaigns.
JustReachOut:
Another powerful tool. Designed to showcase journalists as bloggers or influencers.
NinjaOutreach:
Designed specifically for SEO and link building.
Advanced Tips and Strategies for Email outreach.
- Add LinkedIn, Facebook and Twitter links in your email signature. Our analysis found that this can make a huge dent in your reply rate.
- Only use contact forms as a last resort. Sometimes you absolutely cannot find the email of the person that you want to get in touch with (it happens). In that case, a contact form is your best bet. But whenever you can, email the person you want something from directly.
- Master the process… THEN use a tool. If you’re new to email outreach, I recommend sending each email one-by-one. That way, you get a sense for what works and what doesn’t. Plus, you’ll avoid embarrassing newbie mistakes like this:
- Use long email subject lines. Why? Because they give your recipient a sneak preview into what your email is all about. Which can boost your open rate.
- Which can lead to more opens.
Conclusion:
Email outreach is simply process of contacting others via email. This is one of the most important aspects of SEO off-page activity Email outreach is still one of the best ways to build links. In fact, most link building methods require you to send an outreach email. Also helps build relationships with peers.
Also, learn more about high DA PA Do follow Directory Submission Sites and blog commenting sites.